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Operations Lead, Founder Associate & Sustainability Campaigner

Matt Unerman

Matt Unerman is the Operations Lead, Founder Associate & Sustainability Campaigner for Foodfacts.org

Matt is a passionate advocate for sustainable food systems, dedicated to reimagining how we grow, consume, and value food. Combining expertise in sustainability, communication, and systems thinking, he empowers individuals and organizations to address the hidden challenges of the global food industry and discover practical solutions for a more equitable and ethical future. His experience working with leading food retailers and NGOs provides him with invaluable insights into the complexities of the food system.

Articles featuring

Matt Unerman

Reducing food waste vs. dietary change: which matters more for the planet?

Reducing food waste and shifting diets both cut emissions. But which matters more—and how can we do both without feeling overwhelmed?

Are vegans really destroying the planet with avocados?

Avocados have real environmental costs — but they are far lower than beef. The singling out of vegans for avocado consumption does not hold up to scrutiny.

What does 'free range' really mean? The facts behind the label

Free range labels don't guarantee outdoor access. The legal definitions are weaker than most consumers expect — here's exactly what the standards require.

Politics Of Food

Applejuicification: why consumers deserve clearer juice labels

Most fruit juices are heavily diluted with apple juice — yet labels don't make this clear. Here's why juice labelling needs reform and what consumers…

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Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.

No, your milk isn’t full of pus. But here’s what is in it

Milk contains somatic cells, not pus — but that distinction matters. Here's what's actually in your milk and what the evidence says about its safety.

No, avocados are not worse for the environment than ‘local meat’

When a politician claimed avocados harm the planet more than local meat, we checked the data. The science tells a very different story.

Perfectly imperfect: why choosing 'wonky' veg matters more than ever

Explore how accepting visually imperfect fruits and vegetables reduces waste, fights climate change, and reshapes consumer habits.

Can feed additives really fix the methane problem?

Feed additives have been regarded as the silver bullet to tackle methane emissions from cow farmers, but are they all they're cracked up to be?

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