Independence & Transparency

We believe the public have a right to be protected from nutrition and food system misinformation.

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Founder’s Statement

When I look back over more than a decade working in media, one thing becomes clear: the sheer volume of food- and nutrition- related misinformation has surged, and with it the danger to public and planetary health. At foodfacts.org we believe the public have a right to be protected from nutrition and food-system misinformation.

Through conversations with individuals on every side of the nutrition spectrum, those who follow plant-based diets, those who consume animal-products, researchers, industry professionals, policymakers, I’ve found a remarkable common ground: the conviction that misleading nutrition claims are harmful, that no matter one’s diet they undermine our collective health and our planet’s future.

That conviction drove the creation of foodfacts.org under the umbrella of the Freedom Food Alliance. Our mission is clear: to cut through the noise with expert-reviewed, accessible, evidence-based content that reaches the very communities being mis-led.

I’m proud that our advisory board of over 60 experts includes people with a broad range of dietary approaches and lived experiences. That diversity matters, it means we’re not preaching one diet, we’re defending good information.

If we don’t compete for the narrative, misinformation will. So this is our challenge to you: join us in changing the story of food, for good.

— Robbie Lockie
Freedom Food Alliance / foodfacts.org
Founder & Director

(20 October 2025)

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Independence & Transparency

At FoodFacts.org (a project of Freedom Food Alliance, company no. 15414442), our mission is to demystify the food system, break down what’s in your food and debunk diet myths.
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We recognise that nutrition, food systems and health are subjects of strong views, varied interests and real complexity. To serve our audience well, we are committed to independence, clarity and transparency in everything we publish.

Who we are

• FoodFacts.org was established in 2024 under the Freedom Food Alliance.
• Our team includes scientists, communicators and creatives led by our founders (with a variety of dietary backgrounds) and an advisory board of over 60 experts.
• While our founder has long been engaged with plant-based nutrition, FoodFacts.org is not a platform pushing a single dietary ideology or lifestyle.
  
  
• Our advisory board and contributors include people who consume animal-products, people who follow plant-based diets, and everyone in between, united by a common commitment to accurate, evidence-based information.
  
  

Editorial independence

• All content published on FoodFacts.org is guided by scientific evidence, clarity and the public interest.
  
  
• Donors, sponsors or affiliated organisations do not influence the topic selection, content, language or conclusions of our articles.
• While we welcome support (monetary or in-kind) to enable our work, acceptance of funding or partnership does not imply endorsement of a donor’s product, point-of-view or agenda.
  
  

Disclosure of background & potential bias

• Transparency about our background helps build trust. We acknowledge that our founder’s experience includes plant-based nutrition outreach; likewise, our advisory board includes those whose work involves animal-based food production or allied industries.
  
  
• We believe no single diet is the only answer for everyone; our focus is on the facts and how to apply them, not prescribing one path.
  
  
• Where authors, advisers or contributors have relevant affiliations (research funding, industry connections, dietary advocacy roles), we will publish a short disclosure alongside the article.
  
  

Corrections, feedback & accountability

• If you spot an error, outdated information or something you believe to be misleading in our content, please contact us with feedback.
  
  
• We will investigate reported issues promptly and, where necessary, publish a correction or clarification clearly and transparently.
  
  
• We commit to reviewing our policies periodically and improving them as our field evolves.
  
  

Why this matters

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Food and nutrition misinformation is a serious public-health challenge.

By being clear about who we are, how we operate and how we handle potential conflicts of interest, you can be confident that our goal is to inform, not to push an agenda.
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Join us in building a more informed, healthier and sustainable world through the power of food knowledge.
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Our policy on responsible ai usage

At foodfacts.org, we occasionally use artificial intelligence (AI) tools to support our editorial process.

Image Creation: We use AI tools to generate images for article covers and thumbnails. These visuals are intended to complement the content and do not depict real events or individuals unless otherwise stated.

Text and Formatting Support: We use Perplexity.ai, a collection of large language models (LLM), to assist with article formatting, drafting, or improving clarity and readability. Namely, OpenAi's chatGPT 5, Anthropics Claude 4.2 Opus, and others.

Human Oversight and Expert Review: Most importantly every article published by foodfacts.org is thoroughly reviewed by our team. We cross-check all sources, fact-verify all claims, and ensure the final content reflects accurate, evidence-based information. All materials undergo expert review before publication to ensure truthfulness, scientific integrity, and alignment with our mission to combat food misinformation.We believe AI can enhance the efficiency of our work, but final editorial responsibility always rests with humans, our researchers, editors, and subject-matter experts.

Call to action for you

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Thank you for visiting and trusting FoodFacts.org. We invite you to explore our work, challenge our findings, and hold us accountable, because good food for everyone starts with clear, honest information.