About foodfacts.org

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Food misinformation threatens public and planetary health. We're fighting back against misinformation, fostering healthy communities, honest food, and a thriving planet

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Foodfacts.org is a small team of dedicated volunteers with backgrounds in media, linguistics, nutrition, and sustainability, united by a shared goal to fight food misinformation and empower informed choices. Through expert fact-checking, accessible guides, and an AI powered chatbot for instant myth-busting and credible insights, we make science-backed knowledge easy to access and understand. By ensuring that reliable information guides every meal, we help people make healthier, more confident choices and foster both human and environmental well-being.

It’s not just noise, it’s a public health hazard. Misinformation about food and nutrition is killing people and costing society billions annually.

Despite having rigorous science and credible data at our fingertips, the truth is losing the battle for public attention.

Our story

Foodfacts.org was created to take on food misinformation using the same powerful tools that helped it spread. Through bold, digital‑first storytelling, the team delivers fact‑based, expert‑backed information directly to the people most at risk of being misled.

Co‑founded in early 2024 by Robbie Lockie, Isabelle Sadler, and Dr Elise Hutchinson, and supported by an advisory board of over 60 specialists, it is designed to be a myth‑busting engine that is as engaging as it is accurate.

We are built on a simple principle: everyone deserves honest, transparent information about their food.

This moment demands action from all of us. Traditional communication cannot keep pace with modern disinformation, so the work focuses on meeting people where they are, using the formats they trust, to build a better‑informed future together.

Support our crucial work today.

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Who is behind us?

‍Established in February 2025. FoodFacts.org is a project of the Freedom Food Alliance, a nonprofit organization (company no. 15414442) registered in England and Wales. Established in 2024, the Alliance is dedicated to promoting food transparency and public education, with fact-checking as a core part of its mission. While FoodFacts.org operates under the umbrella of the Freedom Food Alliance, it maintains full editorial independence. Donors, sponsors, and affiliated organizations have no influence over the selection, analysis, or conclusions of any fact-check. All content is guided solely by evidence, accuracy, and the public interest.

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Let’s change the story of food for good, support us and fight back against misinformation today.