About foodfacts.org

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Food misinformation threatens public and planetary health. We're fighting back against misinformation, fostering healthy communities, honest food, and a thriving planet

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Foodfacts.org is a small team of dedicated volunteers with backgrounds in media, linguistics, nutrition, and sustainability, united by a shared goal to fight food misinformation and empower informed choices.

It’s not just noise, it’s a public health hazard. Misinformation about food and nutrition is killing people and costing society billions annually.

Despite having rigorous science and credible data at our fingertips, the truth is losing the battle for public attention.

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What we do

‍Foodfacts.org was set up exclusively to fact‑check food, nutrition and food‑system claims. Our mission is to provide clear, evidence‑based evaluations of media and social‑media content so that people can make informed decisions.

We use expert fact‑checking, accessible guides and an AI‑powered chatbot for instant myth‑busting to make science‑backed knowledge easy to access and understand. By ensuring reliable information guides everyday choices, we aim to support healthier people, healthier conversations and a healthier planet.

We are a group of professionals who care about accuracy and public understanding. Our goal is to reduce confusion created when people hear conflicting claims on similar topics, especially on social media. The primary purpose of this platform is educational: in our fact‑checks, we fully explore the evidence behind widely circulated claims so that readers can contextualise what they see online and make informed decisions, regardless of which dietary preferences or products an influencer promotes.

Our story

Foodfacts.org was created to take on food misinformation using the same powerful tools that helped it spread. Through bold, digital‑first storytelling, the team delivers fact‑based, expert‑backed information directly to the people most at risk of being misled.

Foodfacts.org was co‑founded in early 2024 by three people whose expertise is deliberately complementary. Robbie Lockie brings over a decade of media and digital storytelling experience, helping us translate complex information into formats that are accessible and engaging for everyone. Isabelle Sadler’s background in nutrition has helped shape how we evaluate and present scientific evidence, ensuring that we consider the full body of research rather than a convenient slice of it, because misinformation thrives on oversimplification. Dr Elise Hutchinson’s expertise in cognitive linguistics focuses on persuasive narratives and how they shape reasoning; her work underpins our emphasis on media literacy, helping readers see not only whether a claim is accurate but also how misleading narratives are constructed, so they can recognise and resist them in future.

This moment demands action from all of us. Traditional communication cannot keep pace with modern disinformation, so the work focuses on meeting people where they are, using the formats they trust, to build a better‑informed future together.

Support our crucial work today.

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Who is behind us?

Foodfacts.org is a non‑profit organisation (company no. 15414442) registered in England and Wales. The platform is dedicated to promoting food transparency and public education, with fact‑checking as a core part of its mission.

While foodfacts.org is supported by a large advisory board, it maintains full editorial independence. Donors, sponsors and affiliated organisations have no influence over the selection, analysis or conclusions of any fact‑check. All content is guided solely by evidence, accuracy and the public interest. 

Read more about our fact-checking process here. 

For more detail on how we maintain independence, disclose backgrounds and manage potential conflicts of interest, please see our Independence & Transparency and Funding & Disclosures pages.

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Let’s change the story of food for good, support us and fight back against misinformation today.

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Founder’s statement

‍Our co‑founder and director Robbie Lockie shares more about why foodfacts.org was created and why tackling misinformation matters:

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When I look back over more than a decade working in media, one thing becomes clear: the sheer volume of food- and nutrition- related misinformation has surged, and with it the danger to public and planetary health. At foodfacts.org we believe the public have a right to be protected from nutrition and food-system misinformation. 

Through conversations with individuals on every side of the nutrition spectrum, those who follow plant-based diets, those who consume animal-products, researchers, industry professionals, policymakers, I’ve found a remarkable common ground: the conviction that misleading nutrition claims are harmful, that no matter one’s diet, they undermine our collective health and our planet’s future.

That conviction drove the creation of foodfacts.org. Our mission is clear: help regular people sort facts from fads with expert-reviewed, accessible, evidence-based content that reaches the very communities being mis-led. 

I’m proud that our advisory board of over 60 experts includes people with a broad range of dietary approaches and lived experiences. That diversity matters, it means we’re not preaching one diet, we’re defending good information.

If we don’t compete for the narrative, misinformation will. So this is our challenge to you: join us in changing the story of food, for good.

— Robbie Lockie
Co-Founder & Director, foodfacts.org

(Beckenham, England – 20 October 2025)

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