Operations Lead, Founder Associate & Sustainability Campaigner

Matt Unerman

Matt Unerman is the Operations Lead, Founder Associate & Sustainability Campaigner for Foodfacts.org

Matt is a passionate advocate for sustainable food systems, dedicated to reimagining how we grow, consume, and value food. Combining expertise in sustainability, communication, and systems thinking, he empowers individuals and organizations to address the hidden challenges of the global food industry and discover practical solutions for a more equitable and ethical future. His experience working with leading food retailers and NGOs provides him with invaluable insights into the complexities of the food system.

Articles featuring  

Matt Unerman

FACT CHECK
Opinion
Health

Vegetarians and cancer risk: what a study of 1.8 million people actually suggests, and what got lost in coverage

A landmark Oxford study of 1.8M people found that vegetarian and vegan diets tend to lower cancer risk, but The Telegraph's headline told a different story.
FACT CHECK
Opinion
Ethics

If pigs spend 80% of their lives indoors, how can the label say "outdoor bred"?

Undercover footage from an RSPCA Assured pig farm shows what "outdoor bred" really means, and this pattern that runs across the entire meat and dairy industry
FACT CHECK
Opinion
Ethics

Do mussles and clams feel pain? The sentience, uncertainty and environmental case for bivalves

An evidence-based exploration of whether vegans should eat bivalves like mussels and clams.
FACT CHECK
Opinion
Politics Of Food

Amsterdam bans meat advertising: first capital city to restrict meat ads (2026)

Amsterdam becomes the first capital city to ban meat advertising in public spaces from May 2026, benefiting the planet, people, and animals.
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FACT CHECK
Opinion
Environment

Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.
FACT CHECK
Opinion
Health

No, your milk isn’t full of pus. But here’s what is in it

Many vegan organizations claim that milk is full of pus, but this claim mispresents the truth.
FACT CHECK
Opinion
Food Systems

Perfectly imperfect: why choosing 'wonky' veg matters more than ever

Explore how accepting visually imperfect fruits and vegetables reduces waste, fights climate change, and reshapes consumer habits.
FACT CHECK
Opinion
Environment

Can feed additives really fix the methane problem?

Feed additives have been regarded as the silver bullet to tackle methane emissions from cow farmers, but are they all they're cracked up to be?