Founder Associate & Sustainability Campaigner (Volunteer)

Matt Unerman

Matt Unerman is the Founder Associate & Sustainability Campaigner for Foodfacts.org

Matt is a passionate advocate for sustainable food systems, dedicated to reimagining how we grow, consume, and value food. Combining expertise in sustainability, communication, and systems thinking, he empowers individuals and organizations to address the hidden challenges of the global food industry and discover practical solutions for a more equitable and ethical future. His experience working with leading food retailers and NGOs provides him with invaluable insights into the complexities of the food system.

Articles featuring  

Matt Unerman

FACT CHECK
Opinion
Environment

Are vegans really destroying the planet with avocados?

People often blame vegans for destroying the planet with avocados, but is this accusation justified?
FACT CHECK
Opinion
Ethics

What does 'free range' really mean? The facts behind the label

People often imagine animals in free-range farms as roaming freely in lush pastures. In reality, some free-range animals may never step foot outside.
FACT CHECK
Opinion
Politics Of Food

Applejuicification: why consumers deserve clearer juice labels

"Applejuiceification and the illusion of choice" says Stakeholder Consultant on X
FACT CHECK
Opinion
Ethics

What does “grass-fed” really mean? The meaning behind the label

Yes, cows might be fed grass, but that doesn't always mean that they're out on grassy fields.
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FACT CHECK
Opinion
Environment

Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.
FACT CHECK
Opinion
Health

No, your milk isn’t full of pus. But here’s what is in it

Many vegan organizations claim that milk is full of pus, but this claim mispresents the truth.
FACT CHECK
Opinion
Food Systems

Perfectly imperfect: why choosing 'wonky' veg matters more than ever

Explore how accepting visually imperfect fruits and vegetables reduces waste, fights climate change, and reshapes consumer habits.
FACT CHECK
Opinion
Environment

Can feed additives really fix the methane problem?

Feed additives have been regarded as the silver bullet to tackle methane emissions from cow farmers, but are they all they're cracked up to be?