CEO & Founder (Volunteer)

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

Articles featuring  

Robbie Lockie

AI water use vs livestock water use — FoodFacts feature
FACT CHECK
Opinion
Environment

How much water does AI use? Meat and dairy use 200 times more

How much water does AI use? Data centres may use about 1 km³ a year by 2028, but livestock already uses 228 km³, about 200 times more. The numbers, and why it matters.
FACT CHECK
Opinion
Politics Of Food

Global food crisis 2026: what's driving the next price shock

318 million people face crisis hunger as fertilizer prices surge 80% and famines hit Gaza and Sudan. Inside the converging crises reshaping global food.
FACT CHECK
Opinion
Politics Of Food

Why fact‑checking is essential public‑interest infrastructure for our food system

Maldita.es reviewed dozens of studies on whether fact-checking works and the evidence has serious implications for how we tackle food misinformation
FACT CHECK
Opinion
Health

How saturated fat raises your LDL cholesterol, and why the swap you make matters most

Saturated fat raises LDL cholesterol — the scientific consensus is clear despite influencer claims. Here's what decades of cardiology research actually…
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FACT CHECK
Opinion
Environment

Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.
FACT CHECK
Opinion
Nutrition

Do vegans lack protein and amino acids? A balanced look at the evidence

It turns out that bold claims about protein tend to ignore the nuances in the research. An article published by the NY Post on April 29th claims that vegan
FACT CHECK
Opinion
Nutrition

Are vegan men 'frail' and more likely to die young? What does the data suggest?

John Ely of the Daily Mail claims that vegan men are “frail” and face a higher risk of early death, based on his interpretation of a recent study.
FACT CHECK
Opinion
Environment

Methane in the food system: a hidden driver of climate change and what we can do about it

Animal agriculture is the largest food-system source of methane — not just cow burps. Here's how our food choices drive methane emissions and what that…
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