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CEO & Founder

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

Articles featuring

Robbie Lockie

The Belle Gibson Scandal: How Wellness Misinformation Endangers Public Health

When Belle Gibson lied about curing her cancer by eating fruits and vegetables, it wasn't just morally wrong, it was a threat to public health.

The High-Protein, Gut-Friendly Food That's Been a Staple for Centuries—And It's Going Mainstream

From gut health to heart health, this fermented food checks more boxes than your average protein bar

From Cow to Cup: The Journey of Dairy Most Consumers Don't See

A deep dive in to the impact of the dairy industry, and a reality-check regarding the awareness most consumers have about farming cows for milk.

Who’s Killing Antarctica’s Ecosystem? The Dark Side of Krill Harvesting

‍The Antarctic Crisis No One’s Talking About

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Are vegan men 'frail' and more likely to die young? What does the data suggest?

John Ely of the Daily Mail claims that vegan men are “frail” and face a higher risk of early death, based on his interpretation of a recent study.

Methane in the Food System: A Hidden Driver of Climate Change and What We Can Do About It

It’s not just cow burps—our food system is a major methane machine.

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Articles featuring

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Seed Oils Are in Baby Formula for a Reason—Here’s Why It Matters

For parents who cannot naturally breastfeed their babies, infant formulas provide a lifeline.

Omega-3 Fatty Acids: Evaluating the Role of Fish and Plant Sources.

It's true that fish sources of Omega-3 fatty acids are better than most plant-based ones, but fish get their omega's from this super water-plant source

Unpacking the Shift: Why Consumers Are Moving Away from Plant-Based Meat

SPOILER - Yes, plant-based meat sales have dropped, but it's because people are swapping to less processed plant-based proteins.

What Do Egg Prices Have To Do With Pandemics? Understanding the Bird Flu Crisis

The current egg price crisis isn't just costing consumers more money, it's putting farmers at risk, as well as causing concern for another pandemic. This feature explores the impacts of avian flu (H5N1).

Seed Oils Are in Baby Formula for a Reason—Here’s Why It Matters

For parents who cannot naturally breastfeed their babies, infant formulas provide a lifeline.

Omega-3 Fatty Acids: Evaluating the Role of Fish and Plant Sources.

It's true that fish sources of Omega-3 fatty acids are better than most plant-based ones, but fish get their omega's from this super water-plant source

Unpacking the Shift: Why Consumers Are Moving Away from Plant-Based Meat

SPOILER - Yes, plant-based meat sales have dropped, but it's because people are swapping to less processed plant-based proteins.

What Do Egg Prices Have To Do With Pandemics? Understanding the Bird Flu Crisis

The current egg price crisis isn't just costing consumers more money, it's putting farmers at risk, as well as causing concern for another pandemic. This feature explores the impacts of avian flu (H5N1).

Seed Oils Are in Baby Formula for a Reason—Here’s Why It Matters

For parents who cannot naturally breastfeed their babies, infant formulas provide a lifeline.

Omega-3 Fatty Acids: Evaluating the Role of Fish and Plant Sources.

It's true that fish sources of Omega-3 fatty acids are better than most plant-based ones, but fish get their omega's from this super water-plant source

Unpacking the Shift: Why Consumers Are Moving Away from Plant-Based Meat

SPOILER - Yes, plant-based meat sales have dropped, but it's because people are swapping to less processed plant-based proteins.

What Do Egg Prices Have To Do With Pandemics? Understanding the Bird Flu Crisis

The current egg price crisis isn't just costing consumers more money, it's putting farmers at risk, as well as causing concern for another pandemic. This feature explores the impacts of avian flu (H5N1).

Seed Oils Are in Baby Formula for a Reason—Here’s Why It Matters

For parents who cannot naturally breastfeed their babies, infant formulas provide a lifeline.

Omega-3 Fatty Acids: Evaluating the Role of Fish and Plant Sources.

It's true that fish sources of Omega-3 fatty acids are better than most plant-based ones, but fish get their omega's from this super water-plant source

Unpacking the Shift: Why Consumers Are Moving Away from Plant-Based Meat

SPOILER - Yes, plant-based meat sales have dropped, but it's because people are swapping to less processed plant-based proteins.

What Do Egg Prices Have To Do With Pandemics? Understanding the Bird Flu Crisis

The current egg price crisis isn't just costing consumers more money, it's putting farmers at risk, as well as causing concern for another pandemic. This feature explores the impacts of avian flu (H5N1).

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Get the latest articles

You're all set! We've added you to our newsletter.

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