CEO & Founder (Volunteer)

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

Articles featuring  

Robbie Lockie

FACT CHECK
Opinion
Health

How saturated fat raises your LDL cholesterol, and why the swap you make matters most

Is saturated fat really bad for you or unfairly demonised? We debunk the misinformation and explain what the evidence actually says.
FACT CHECK
Opinion
Politics Of Food

Brussels could force Chicken & Mushroom Pot Noodle to change its name

Leaked EU documents and a post-trilogue statement suggest Brussels is moving to restrict words like “chicken” and “bacon” on food labels.
FACT CHECK
Opinion
Health

Why 96% of UK adults miss daily fibre goals (and how to fix it)

96% of UK adults miss the 30g daily fibre target. Learn why we're falling short, which high-fibre foods help, and simple swaps you can make to boost your fibre.
FACT CHECK
Opinion
Politics Of Food

Eleven nutrition experts react to the 2025–2030 US dietary guidelines

Dietitians unpack the 2025–2030 US dietary guidelines, from ‘eat real food’ and higher protein targets to dairy, ultra‑processed foods and school meals.
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FACT CHECK
Opinion
Environment

Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.
FACT CHECK
Opinion
Nutrition

Do vegans lack protein and amino acids? A balanced look at the evidence

It turns out that bold claims about protein tend to ignore the nuances in the research.
FACT CHECK
Opinion
Nutrition

Are vegan men 'frail' and more likely to die young? What does the data suggest?

John Ely of the Daily Mail claims that vegan men are “frail” and face a higher risk of early death, based on his interpretation of a recent study.
FACT CHECK
Opinion
Environment

Methane in the food system: a hidden driver of climate change and what we can do about it

It’s not just cow burps—our food system is a major methane machine.
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