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CEO & Founder

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

Articles featuring  

Robbie Lockie

FACT CHECK
Opinion
Politics Of Food

Can the UK's new food strategy fix our broken relationship with food?

Discover how the UK's Food Strategy aims to tackle obesity, environmental harm, and food insecurity—can it truly reshape our food future?
FACT CHECK
Opinion
Food Systems

Perfectly imperfect: why choosing 'wonky' veg matters more than ever

Explore how accepting visually imperfect fruits and vegetables reduces waste, fights climate change, and reshapes consumer habits.
FACT CHECK
Opinion
Politics Of Food

High steaks: why young men are eating more meat, and what it means for health, masculinity, and the planet

Young men in the UK are increasing meat consumption, driven by masculinity ideals and online influence.
FACT CHECK
Opinion
Environment

Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.
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FACT CHECK
Opinion
Environment

Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.
FACT CHECK
Opinion
Nutrition

Do vegans lack protein and amino acids? A balanced look at the evidence

It turns out that bold claims about protein tend to ignore the nuances in the research.
FACT CHECK
Opinion
Nutrition

Are vegan men 'frail' and more likely to die young? What does the data suggest?

John Ely of the Daily Mail claims that vegan men are “frail” and face a higher risk of early death, based on his interpretation of a recent study.
FACT CHECK
Opinion
Environment

Methane in the food system: a hidden driver of climate change and what we can do about it

It’s not just cow burps—our food system is a major methane machine.
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Articles featuring  

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FACT CHECK
Opinion
Politics Of Food

Can the UK's new food strategy fix our broken relationship with food?

Discover how the UK's Food Strategy aims to tackle obesity, environmental harm, and food insecurity—can it truly reshape our food future?
FACT CHECK
Opinion
Nutrition

Why the raw meat craze is dangerous. And why influencers won’t say it

We are told eating raw meat carries real risks, but then we also see influencers eating raw meat and they seem to feel fine. But what does the science and evidence say?
FACT CHECK
Opinion
Food Systems

Perfectly imperfect: why choosing 'wonky' veg matters more than ever

Explore how accepting visually imperfect fruits and vegetables reduces waste, fights climate change, and reshapes consumer habits.
FACT CHECK
Opinion
Ethics

What does 'free range' really mean? The facts behind the label

People often imagine animals in free-range farms as roaming freely in lush pastures. In reality, some free-range animals may never step foot outside.
FACT CHECK
Opinion
Politics Of Food

Can the UK's new food strategy fix our broken relationship with food?

Discover how the UK's Food Strategy aims to tackle obesity, environmental harm, and food insecurity—can it truly reshape our food future?
FACT CHECK
Opinion
Nutrition

Why the raw meat craze is dangerous. And why influencers won’t say it

We are told eating raw meat carries real risks, but then we also see influencers eating raw meat and they seem to feel fine. But what does the science and evidence say?
FACT CHECK
Opinion
Food Systems

Perfectly imperfect: why choosing 'wonky' veg matters more than ever

Explore how accepting visually imperfect fruits and vegetables reduces waste, fights climate change, and reshapes consumer habits.
FACT CHECK
Opinion
Ethics

What does 'free range' really mean? The facts behind the label

People often imagine animals in free-range farms as roaming freely in lush pastures. In reality, some free-range animals may never step foot outside.
FACT CHECK
Opinion
Politics Of Food

Can the UK's new food strategy fix our broken relationship with food?

Discover how the UK's Food Strategy aims to tackle obesity, environmental harm, and food insecurity—can it truly reshape our food future?
FACT CHECK
Opinion
Nutrition

Why the raw meat craze is dangerous. And why influencers won’t say it

We are told eating raw meat carries real risks, but then we also see influencers eating raw meat and they seem to feel fine. But what does the science and evidence say?
FACT CHECK
Opinion
Food Systems

Perfectly imperfect: why choosing 'wonky' veg matters more than ever

Explore how accepting visually imperfect fruits and vegetables reduces waste, fights climate change, and reshapes consumer habits.
FACT CHECK
Opinion
Ethics

What does 'free range' really mean? The facts behind the label

People often imagine animals in free-range farms as roaming freely in lush pastures. In reality, some free-range animals may never step foot outside.
FACT CHECK
Opinion
Politics Of Food

Can the UK's new food strategy fix our broken relationship with food?

Discover how the UK's Food Strategy aims to tackle obesity, environmental harm, and food insecurity—can it truly reshape our food future?
FACT CHECK
Opinion
Nutrition

Why the raw meat craze is dangerous. And why influencers won’t say it

We are told eating raw meat carries real risks, but then we also see influencers eating raw meat and they seem to feel fine. But what does the science and evidence say?
FACT CHECK
Opinion
Food Systems

Perfectly imperfect: why choosing 'wonky' veg matters more than ever

Explore how accepting visually imperfect fruits and vegetables reduces waste, fights climate change, and reshapes consumer habits.
FACT CHECK
Opinion
Ethics

What does 'free range' really mean? The facts behind the label

People often imagine animals in free-range farms as roaming freely in lush pastures. In reality, some free-range animals may never step foot outside.