Have a question about Foodfacts?
Ask a Question!
Restart Chat
This will clear your current conversation.
Restart
Cancel
Food Facts Logo in orange and green
What is this?

The information provided by this chatbot is generated by AI and intended for general guidance only; it should not replace professional advice. Always consult a qualified expert for specific dietary, medical, or nutritional concerns.

Powered by AI
The information provided by this chatbot is generated by AI and intended for general guidance only; it should not replace professional advice.
hey
hey
foodfacts logo
  • Articles
    
    Latest
    arrow pointing right
    All Fact Checks
    arrow pointing right
    Guides
    arrow pointing right
    Features
    arrow pointing right
    Opinion Pieces
    arrow pointing right
    Categories
    The Climate Crisis
    Politics Of Food
    Health
    Food Systems
    Media Literacy
    Popular Media
    Ethics
    Environment
    Nutrition
    Trending Topics
    Food Policy
    Raw meat
    Red meat
    Supermarkets
    Obesity
    Manosphere
    Masculinity
    Men
    Manosphere
    Net Zero
    Mendelian Randomization
    Biological Plausibility
    Peer Review
    Confounding Variables
    Glossary
    arrow pointing right
    Fact Checks
    Why the raw meat craze is dangerous. And why influencers won’t say it
    Why do influencers keep saying that fruit makes you fat?
    Are Italian apples really six times healthier than American apples?
  • Take Action
  • About
    
    • About
    • The Team
    • Fact Checking Policies
    • Funding/Disclosures
    • Advisory Board
    • Media Mentions
    • FAQs
  • Watchlist
Report MisinfoSupport Us
Home
/
Articles
/
Fact Check
/
Nutrition
/
A stylized digital illustration of a high-protein meal spread, featuring various foods like eggs, beef, salmon, cheese, tofu, black beans, broccoli, and couscous, all arranged neatly on colorful plates and bowls—visually highlighting diverse sources of dietary protein from both animal and plant origins.
clock icon
Summary
3
 min read
Article
3
 min read
Dig Deeper
3
 min read
Resources
SOURCE:
Fact Check

The facts about protein: why science says more isn’t always better

Commentary by
Elise Hutchinson, PhD
Expert Review by
Dr. Federica Amati, PhD MPH MSc RNutr
Published:
March 21, 2025
,
Updated:
July 18, 2025
clock icon
Summary
3
 min read
clock icon
Article
3
 min read
clock icon
Details
3
 min read
clock icon
Resources
3
 min read
Share
Misinfo Score:
What is this?
i
Red: False
Coral Red: Mostly False
Orange: Misleading
Yellow: Mostly True
Green: True

Learn more about our fact-checking policies
Introduction

Jessie Inchauspé, known as the Glucose Goddess, recently claimed that the current recommended daily protein intake of 0.8 grams per kilogram of body weight is “a joke” and that people should aim for about 2 grams per kilogram to thrive. Conflicting advice on protein intake is rife on social media. Amid growing confusion, it is easy to start overthinking every meal. We bring you a reality check so you can make informed decisions about what is right for you.

TLDR; (Let's get to the point)
IN A NUTSHELL:
The claim that individuals need 2 grams of protein per kilogram of body weight daily to thrive is not supported by scientific evidence.

While higher protein intake is beneficial for muscle gain and strength, especially for athletes or those engaging in regular strength training, experts’ recommendation for most adults tends to fall between 1 and 1.2 grams per kilogram per day. Inchauspé's suggestion is more aligned with the needs of specific groups like strength athletes rather than the general population.

WHY SHOULD YOU KEEP SCROLLING? 👇👇

Social media is full of one-size-fits-all solutions promising to enhance well-being or even cure ailments. These simplistic answers often overlook the complexity of individual health needs, which in some cases can lead to potential harm.

Fact checked by
Elise Hutchinson, PhD

Cross-check facts: Compare the information with multiple trusted sources to confirm accuracy.

Dig deeper
What’s the full story? Keep reading for our expert analysis.

Article updated on March 24, 2025 to reflect response from the Glucose Goddess' team. See final paragraph for further details.

The current recommended dietary allowance (RDA) for protein is 0.8 grams per kilogram of body weight per day. 

Protein needs can vary at different stages of our life. Various factors such as pregnancy, being elderly, illnesses or long-term conditions can all increase protein requirements (source). For example, elderly people can get sarcopenia (decline in muscle mass) from low protein diets. 

Inchauspé suggests that everyone should aim for about 2 grams of protein per kilogram of body weight daily to "thrive and build muscle mass." There are certain groups of people who would benefit from increasing their protein intake, such as strength athletes or older people. Even then, recommendations generally fall between 1-1.2 and 1.6g per kg of body weight. We contacted Jessie Inchauspé’s team to ask for clarification regarding the basis of this 2g recommendation. In their response, her team specified that “1.6 to 2g per kg of bodyweight was ideal for athletes or older adults to prevent muscle loss.”

According to Dr Federica Amati, Nutrition Lead at Imperial College London’s School of Medicine, 2 grams per kilogram of body weight goes above even what is recommended for improving strength and body composition, so suggesting that this is what everyone should aim for is not appropriate. 

So what about the general population? Dr Federica Amati breaks down Inchauspé’s claims against the available evidence on protein intake and health outcomes across various populations:

EXPERT WEIGH-IN

The recommended amount is calculated to provide more than what 97.5% of the adult population (18-65) need to maintain healthy muscle mass (the minimum is actually 0.71 g/kg). It is not a recommended minimum intake, it is the recommended intake.

Most adults get 1-1.2g/kg from food alone and 70-80% of that comes from animal protein. We don’t need to be encouraging MORE animal protein consumption to benefit public health.

1.6g/kg of ideal body weight, an important distinction to make whenever talking about protein, is for sure a higher recommended amount for people engaging in progressive load strength training - not those who get the bare minimum of 150 minutes of exercise per week.

Older adults also need to increase their protein to retain healthy muscle mass,  but movement is key here too and it increases to about 1-1.2g/kg.

Dr. Federica Amati, PhD MPH MSc RNutr
Head Nutritionist at ZOE

Inchauspé’s post comes in the midst of a “protein hype,” which has led to a massive increase in sales of products boasting a high protein content. Registered Nutritionist Rhiannon Lambert recently addressed this issue in the podcast The Wellness Scoop:

“I think my job here just comes in to remind you that 1 to 1.2 grams per kilogram is kind of a rough ideal [...] For most people you don’t need to be overthinking it.”

Contrary to Inchauspé’s claim that we are all “under-proteined,” evidence shows that in industrialised countries, protein deficiency is rarely a concern. According to the British Dietetic Association, “In the UK, overconsumption of protein is common across all age groups and sexes” (source).

Is There Such a Thing as Too Much Protein?

Overly focusing on protein intake among people who follow a ‘regular lifestyle,’ in the sense that they follow the minimum recommendations for weekly exercise, could also lead people to supplementation and overconsumption. 

Chronic high protein intake refers to consistently consuming more than 2g of protein per kg of body weight (so above what Inchauspé recommends we should all aim for). It can lead to digestive, renal, and vascular abnormalities and is therefore not generally recommended (source). In these quantities, “extra protein is not used efficiently by the body and may impose a metabolic burden on the bones, kidneys, and liver” (source). 

Diets that are particularly high in protein tend to be associated with increased intake of saturated fats which can lead to negative outcomes (source), mainly relating to cardiovascular health. 

What about longevity?

Inchauspé supports her claim by saying that protein is “the key to longevity.” However, according to Dr Amati, Inchauspé’s suggestion to disregard recommended protein amounts does not support long-term health. 

For example, Inchauspé’s post could encourage people to consume more animal protein than they already do, in an effort to boost their daily protein intake. Indeed the examples listed for protein-rich meals here are: eggs, greek yoghurt, salmon and chicken. 

On the other hand, studies have pointed to the role of increased plant protein intake to support long-term health outcomes. In this meta-analysis of 31 studies, researchers concluded that replacing foods high in animal protein with plant protein could have positive effects on longevity.

EXPERT WEIGH-IN

To echo Rhiannon Lambert’s words on this topic, people don’t eat grams of protein, they eat foods. Focusing on a variety of plant and animal protein, with more education around plant proteins, is what we need to focus on to improve public health.

Dr. Federica Amati, PhD MPH MSc RNutr
Head Nutritionist at ZOE
Same as Expert 1

Final Thoughts

‍

This leads us to a significant issue posed by broad nutritional advice given on social media. This post by Jessie Inchauspé suggests that we should all eat more protein than we currently do, and think very carefully about protein intake, while data shows that the majority of people in countries like the UK or the US already meet protein requirements.

While Inchauspé suggests increasing protein intake through whole foods, this heightened focus on protein and fear of deficiency could lead people to unnecessarily turn towards protein supplements. 

In reality, the focus should be on maintaining a well-balanced diet, which should provide everyone with the necessary amount of protein, but also with other essential nutrients to support overall health. 

Other experts like Professor Tim Spector, Professor of Epidemiology at King’s College London, note that fears of protein deficiencies are generally unnecessary. Indeed he says that the real deficiency we suffer from in countries like the UK is that in fibre, which most people don’t consume enough of (source). Most high protein western diets are low in fibre and high in red meat and this leads to increased risk of Diverticulosis (inflammatory pouches in the colon).

This illustrates the importance of placing variety and balance at the forefront of nutrition discussions. Instead, social media narratives tend to use fear mongering techniques that get people to zoom onto one single issue (or non-issue) and forget the big picture. 

‍

Update and Clarification

We appreciate Jessie Inchauspé and her team's response to our request for clarification regarding the basis of the 2g protein recommendation. The studies provided highlight the importance of adequate protein intake for maintaining muscle mass and reducing the risk of certain chronic diseases. On the other hand, these studies also do not support the claim that all adults should aim for 2 grams of protein per kilogram of body weight daily.

The first study referenced does not directly address protein intake, but rather medication used in diabetes treatment. Another study explores the association between muscle mass and mortality in older adults, emphasising the benefits of higher protein intake in this demographic but not advocating for a universal increase to 2 grams per kilogram.

Regarding the claim that many are "under-proteined," the evidence suggests that protein deficiency is more relevant to specific subpopulations, such as the elderly in long-term care facilities. In countries like the United States, data shows that most individuals already meet or exceed their protein requirements.

While these studies underscore the benefits of dietary protein, discussions about potential risks associated with high protein intake, particularly regarding kidney function, generally do not apply to healthy individuals. However, they do not support a broad recommendation to increase protein intake to 2 grams per kilogram for all adults.

Based on our research, including the studies provided by Inchauspé's team and data on protein consumption in Western countries, the evidence does not support a universal recommendation for all adults to aim for 2 grams of protein per kilogram of body weight.

‍Disclaimer

This fact-check is intended to provide information based on available scientific evidence. It should not be considered as medical advice. For personalised health guidance, consult with a qualified healthcare professional.

EXPERT WEIGH-IN
Dr. Federica Amati, PhD MPH MSc RNutr
Head Nutritionist at ZOE

Sources + Further Reading

Berkshire HealthCare, NHS (2020). “The importance of protein in your diet.”

Grocery Gazette (2025). “Ocado: Social media drives up demand for high-protein food.”

One Blue Dot. “Nutritional Considerations: Protein.”

Wu, G. (2016). “Dietary protein intake and human health.”

Delimaris, I. (2013). “Adverse Effects Associated with Protein Intake above the Recommended Dietary Allowance for Adults.”

BMJ (2020). “Dietary intake of total, animal, and plant proteins and risk of all cause, cardiovascular, and cancer mortality: systematic review and dose-response meta-analysis of prospective cohort studies.”

Public Health England (2020). “NDNS: results from years 9 to 11 (combined) – statistical summary.”

Li, R. et al. (2018). "Associations of Muscle Mass and Strength with All-Cause Mortality among US Older Adults."

Espinosa-Salas, S. & Gonzales-Arias, M. (2023). "Nutrition: Macronutrient Intake, Imbalances, and Interventions."

Devries, M.C. (2018). "Changes in Kidney Function Do Not Differ between Healthy Adults Consuming Higher- Compared with Lower- or Normal-Protein Diets: A Systematic Review and Meta-Analysis."

Expert reviewed by:
Dr. Federica Amati, PhD MPH MSc RNutr
Head Nutritionist at ZOE
Expert opinion provided by:
Dr. Federica Amati, PhD MPH MSc RNutr
Head Nutritionist at ZOE
Commentary & research by:
Elise Hutchinson, PhD
Cofounder & Research Lead (Volunteer)
Share this post
Explore more on these topics:
Protein
Plant Protein
Animal Protein

Foodfacts.org is an independent non-profit fact-checking platform dedicated to exposing misinformation in the food industry. We provide transparent, science-based insights on nutrition, health, and environmental impacts, empowering consumers to make informed choices for a healthier society and planet.

Your Top Questions
No items found.

🛡️ Stand Against Nutrition Misinformation

Misinformation is a growing threat to our health and planet. At FoodFacts.org, we're dedicated to exposing the truth behind misleading food narratives. But we can't do it without your support.
‍
Your monthly donation can:

✅ Combat viral diet myths and corporate spin
✅ Support our team of dedicated fact-checkers and educators
✅ Keep our myth-busting platforms running

Support Us

Was this article helpful?

We use this feedback to improve foodfacts.org
Yes
No
Spotted a problem? Send us feedback
Back to top
Source of Claim/s
TYPE OF MEDIA
Social Media Post
CREATOR
Jessie Inchauspé (“Glucose Goddess”) 
Biochemist
COUNTRY OF ORIGIN
United Kingdom
Ready To Take Action?

You Have The Power To Make A Difference 3 Times A Day.
Join us in promoting honest nutrition and wellness, whilst challenging misinformation.

Get Inspired Today!
Get the latest articles
You're all set! We've added you to our newsletter.
Oops! Something went wrong while submitting the form.
Follow Us
Trust foodfacts.org for credible, science-backed information that cuts through food industry misinformation and empowers you to make informed choices.
Article

Top Myths

Latest

The Climate Crisis
Politics Of Food
Health
Food Systems
Media Literacy
Popular Media
Ethics
Environment
Nutrition
Take Action
Our Campaigns
About
Fact Checking PoliciesOur Funding/DisclosuresThe TeamAdvisory BoardMedia MentionsFAQsGlossaryXML News Feed
Contact
Report Mis/DisinformationSend Feedback
Privacy Policy  
Terms & Conditions © 2024
Freedom Food Alliance is a non-profit organisation. (no. 15414442) limited by guarantee and registered in England and Wales.
‍
© Copyright 2025 Freedom Food Alliance. 🇬🇧 Grown in the United Kingdom.

How was this article helpful?

This article changed my life!
This article was informative
I have a medical question
This article changed my life!
Change
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form.
This article was informative
Change
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form.
x icon in black

How can we improve this article

This article contains incorrect information
This article doesn't have the information that I'm looking for
I have a medical question
This article contains incorrect information
Change
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form.
This article doesn't have the information that I'm looking for
Change
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form.
x icon in black