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CEO & Founder (Volunteer)

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

Articles featuring

Robbie Lockie

Three bowls of plant protein on a light wooden surface: cubed firm tofu, cooked red lentils and shelled edamame, with almonds and mixed seeds

Do vegans lack protein and amino acids? A balanced look at the evidence

It turns out that bold claims about protein tend to ignore the nuances in the research. An article published by the NY Post on April 29th claims that vegan

A green smoothie, a bowl of fresh fruit and vegetables, a dish of supplement capsules and a smartphone on a marble surface

The Belle Gibson scandal: how wellness misinformation endangers public health

When Belle Gibson lied about curing her cancer by eating fruits and vegetables, it wasn't just morally wrong, it was a threat to public health.

A block and slices of tempeh on a wooden board with a bowl of edamame and a bowl of soybeans

The high-protein, gut-friendly food that's been a staple for centuries. And it's going mainstream

Tempeh is one of the most nutritious plant proteins — high in complete protein, probiotics, and B12 precursors. Here's why nutritionists are…

Black and white dairy cows feeding at a rail inside a modern barn

From cow to cup: the journey of dairy most consumers don't see

A deep dive in to the impact of the dairy industry, and a reality-check regarding the awareness most consumers have about farming cows for milk.

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Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.

Three bowls of plant protein on a light wooden surface: cubed firm tofu, cooked red lentils and shelled edamame, with almonds and mixed seeds

Do vegans lack protein and amino acids? A balanced look at the evidence

It turns out that bold claims about protein tend to ignore the nuances in the research. An article published by the NY Post on April 29th claims that vegan

A spread of plant based protein foods including tofu, chickpeas, lentils, beans, nuts, seeds and leafy greens in bowls

Are vegan men 'frail' and more likely to die young? What does the data suggest?

John Ely of the Daily Mail claims that vegan men are “frail” and face a higher risk of early death, based on his interpretation of a recent study.

Methane in the food system: a hidden driver of climate change and what we can do about it

Animal agriculture is the largest food-system source of methane — not just cow burps. Here's how our food choices drive methane emissions and what that…

Cut-paper collage of an open pea pod ringed by twelve gold stars, illustrating the EU Protein Plan

Europe’s new protein plan could reshape food and farming. Here’s what it means

The EU Protein Plan backs plant proteins for food security and farming, but its only target is for animal feed. What it proposes and what is missing.

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