CEO & Founder (Volunteer)

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

Articles featuring  

Robbie Lockie

FACT CHECK
Opinion
Environment

Who’s killing Antarctica’s ecosystem? The dark side of krill harvesting

‍The Antarctic Crisis No One’s Talking About
FACT CHECK
Opinion
Health

Are podcast hosts spreading health misinformation? What the latest studies reveal

Podcast hosts can unknowingly spread health misinformation—learn how to spot and avoid it.
FACT CHECK
Opinion
Media Literacy

Exposing misinformation: how influencers twist the truth on social media

Misinformation Detractors: How Social Media Influencers Deflect Accountability in Nutrition Conversations
FACT CHECK
Opinion
Food Systems

Milk down the drain: some social media users protest over Arla’s methane-reducing additive Bovaer

Some UK social media users pour milk down sinks in protest of Arla’s methane-reducing additive Bovaer, sparking debate over dairy’s environmental impact and the industry’s response to climate challenges
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FACT CHECK
Opinion
Environment

Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.
FACT CHECK
Opinion
Nutrition

Do vegans lack protein and amino acids? A balanced look at the evidence

It turns out that bold claims about protein tend to ignore the nuances in the research.
FACT CHECK
Opinion
Nutrition

Are vegan men 'frail' and more likely to die young? What does the data suggest?

John Ely of the Daily Mail claims that vegan men are “frail” and face a higher risk of early death, based on his interpretation of a recent study.
FACT CHECK
Opinion
Environment

Methane in the food system: a hidden driver of climate change and what we can do about it

It’s not just cow burps—our food system is a major methane machine.
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