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CEO & Founder (Volunteer)

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

Articles featuring

Robbie Lockie

Paul Saladino MD questions plant-based diets for longevity. What does the science say?

Paul Saladino questions whether plant-based diets support longevity — but the evidence from Blue Zones and long-term cohort studies tells a different…

Laser-weeding: a game-changing technology for sustainable farming

Laser weeding kills plants without chemicals and is already operating at scale. Here's how the technology works and what it means for pesticide reduction.

Methane in the food system: a hidden driver of climate change and what we can do about it

Animal agriculture is the largest food-system source of methane — not just cow burps. Here's how our food choices drive methane emissions and what that…

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Are plastic greenhouses in Spain caused by plant-based diets?

Blaming vegans for farmers growing food that everyone eats, is like blaming underwear models for shops selling underwear. It's a pants claim.

Do vegans lack protein and amino acids? A balanced look at the evidence

It turns out that bold claims about protein tend to ignore the nuances in the research. An article published by the NY Post on April 29th claims that vegan

Are vegan men 'frail' and more likely to die young? What does the data suggest?

John Ely of the Daily Mail claims that vegan men are “frail” and face a higher risk of early death, based on his interpretation of a recent study.

Methane in the food system: a hidden driver of climate change and what we can do about it

Animal agriculture is the largest food-system source of methane — not just cow burps. Here's how our food choices drive methane emissions and what that…

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