Co-CEO of The BK Pets. Ex-misinfluencer turned evidence-based practitioner

Bryce Francois

Bryce is a self-proclaimed ex-misinfluencer, who now uses his platform to promote evidence-based pet care and share the risks of misinformation.

Bryce self-describes as "Used to be super holistic/anti-science, built a following of 2.5 million people off those beliefs, then realized we were wrong, we publicly admitted our mistake in a 2.5 hour long podcast, and changed all of our content to evidence-based/science-backed."

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